Roles: Art Direction, Design, Illustration
Services: BRAnd Identity, LOGO Design, Illustration, Print Collateral, ENVIRONMENTAL DESIGN, INTERIOR DESIGN, Sign Design
When you're craving lobster in New York City, Ed's Lobster Bar is where you go. Ed McFarland opened his flagship SoHo restaurant in 2008, and most recently, a second location in Sag Harbor. He has gained a reputation for serving the best lobster rolls outside of Maine and has won a loyal following due to fresh ingredients, charming atmosphere, and commitment to quality.
objective  Bring coastal New England dining to the heart of the city. Lobster and fine seafood in an inviting, casual atmosphere. 
SOLUTION  The primary logo and assets are stenciled and rugged, capturing the vernacular of branding found on lobster traps and boats.

SoHo exterior featuring rustic and refined elements. 

Logo as tattoo. Can a designer receive a higher compliment?

Celebrity appearance by Bobby and Sophie Flay.

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